Our Work
In Fashion

ai is the abbreviation of the Latin phrase arcana imperii which means the hidden power. We believe there is real power in connecting with people on a personal, individual level. Conversations are at the core of all we do. Through conversation we are able to explore fashion from a variety of different perspectives, both fashion consumer and fashion industry, and we share all these insights (and more) with our ai membership.

Welcome to ai.


James Butters
Director

James comes from a communications background with a BCS in PR and Interpersonal Communication. He joined the fashion industry in 2007 after being signed with KBM. He became involved in fashion events as a show producer for shows in Auckland, Wellington, and Christchurch. Then in 2015, ai was established.

Contact: butters@aifashion.co.nz