Our Work
In Fashion

ai is the abbreviation of the Latin phrase arcana imperii which means the hidden power. We believe there is real power in connecting with people on a personal, individual level. Conversations are at the core of all we do. Through conversation we are able to explore fashion from a variety of different perspectives, both fashion consumer and fashion industry, and we share all these insights (and more) with our ai membership.

Welcome to ai.

James Butters

James comes from a communications background with a BCS in PR and Interpersonal Communication. He joined the fashion industry in 2007 after being signed with KBM. He became involved in fashion events as a show producer for shows in Auckland, Wellington, and Christchurch. Then in 2015, ai was established.

Contact: butters@aifashion.co.nz